AF Theatricals is a New York experiential production company led by Anissa Felix, a Broadway and TV actor turned creative event designer. Having directed and produced plays, films, and live performances, we bring a director's instincts to event curation.
We bring everything we know from the theatre into one cohesive "salon" — a single theme, fully curated, from the food to the cocktails to the moderated conversation. Our audiences leave with an experience that stays with them.
We work with a deep bench of creative artists to bring your event together. High-impact storytelling, elegant design, and a perspective you won't find anywhere else.
About
SEI Development Fund campaign fundraiser
A one-night-only performance of Ignazio Chessa's "Peppino Impastato" at the Italian American Museum, sponsored by Baglio Bonsignore wines of Agrigento. We brought together New York's Italian intelligentsia for a deeply stirring evening of theatre.
A political fundraiser at the famed West Village restaurant The Golden Swan. We curated the evening with gorgeous florals and decor, bumping music, and fabulous company — turning what would have been a stuffy political event into something closer to an NYFW party. The suits loved it.
A monthly event bringing AI's top founders, CTOs, and developers together to debate current tech developments, ethics, and theory. Hosted in New York's most exclusive offices, catered and DJ'd. We bring the cool factor that tech so desperately wants.
For two years we led the children's fundraising events, garnering sponsors to fund the ballet's educational outreach program. Handmade decor and clever children's programming created magical memories on a shockingly limited budget.
This is the root of all our work. Every gathering is centered on a narrative with a clear beginning, middle, and end. The conversation begins the moment guests enter the venue — and when the storytelling is strong, they carry it with them long after the event has ended.
We collaborate with NYFW photographers, Broadway vocalists, musicians, experimental mixologists, and up-and-coming artists. We love hiring the people working at the frontier of their field.
We conduct deep research to make the small touches land hard. Your guests will be surprised when they spot a cleverly placed detail in a setting they hadn't expected.
From the spark of inspiration, we translate your idea into a fully produced salon. We keep it intimate and highly personalized, and we keep your product at the center of the conversation.
We create the biggest impact, affordably. With a clever use of lighting, florals, and hyper-personalized details, we take a beautiful event to undeniable.
We help build the guest list from a wide-ranging social network, conducting deep research to find the right people — often contacts clients hadn't considered, who bring incredible value to the room.
Not shy at all. With Broadway and TV experience, we emcee the event, make every guest feel special, and keep the run-of-show flowing — buffering any social interaction with style and grace.
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